Although Shared Parental Leave (SPL) has been available in the UK since 2015 there has been a very low uptake, reported to be as low as 2% in April 2018 (BBC News, 2019). As such the government launched a campaign and a website with the purpose of educating people on the benefits and availability of SPL. The goal of this campaign is to get the word out, spread awareness of SPL and drive more people to the website in order that they may find out more. The ultimate goal will be to increase the uptake of SPL in the UK.
